Snacktive, an innovative snacking tool that has revolutionized the way people enjoy snacks, was founded by Edwin Cho and Kevin Choi of Los Angeles, California. Inspired by their frustration with the snacking messes that occurred while snacking alone, their backgrounds in both design and business – Cho’s experience with children’s software startups like Starship Software while Choi had industrial design experience at companies like Disney and Mattel – gave them the skills they needed to develop this groundbreaking product.
What inspired the development of Snacktive?
Snacktive was conceptualised following its founders’ personal frustrations with messy snacking situations in professional environments where hygiene was of utmost importance. Their desire was to design something that would enable snackers to eat without getting their hands dirty – facilitating precision and hygiene simultaneously – thus solving a long-standing but overlooked problem.
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How was Snacktive founded?
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Founded in 2020 under Innobi, Inc. and successfully funded via a Kickstarter campaign (with $41,700 raised from 911 backers a few months later), Cho and Choi launched Snacktive as an innovative snacking solution with Innobi Inc. Their initial success laid the foundation for further expansion and innovation within their snacking category.
What has Snacktive faced since its launch?
Since launching its products, Snacktive has faced a number of hurdles since coming to market, most notably dealing with imitations and maintaining its position in the marketplace. Yet despite these obstacles, the company has managed to expand nationally and internationally: Walmart sells Snacktive products while international markets including South Korea, Hong Kong, and Taiwan now stock these nutritional vitamins!
What impact did being on Shark Tank have?
Snacktive’s appearance on Shark Tank marked a significant milestone. The publicity it received from appearing on this popular television program increased its popularity and credibility multifold; not to mention attracting the interest of investors who saw potential in its unique snacking tool – all of these factors helping to propel Snacktive into new stages of business expansion and market penetration.
How has Snacktive grown since launch?
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Since Snacktive was introduced to the market in 2013, its growth has been phenomenal. From successfully crowdfunding a campaign to being recognised in the snack accessory market and eventually an estimated net worth of around $2 million; it is a testament to the product’s appeal as well as the founder’s relentless pursuit of quality innovation and design.
What makes Snacktive different in the market?
Snacktive is unique due to its innovative design and practical application; users can snack without directly touching their food, making it perfect for multitaskers who want to keep their hands free while working, playing games or reading – not only does its unique feature address hygiene concerns, it also offers convenience that is not available in traditional snacking methods!
Conclusion: What are the prospects for Snacktive?
Snacktive is poised for continued expansion and innovation over time, thanks to its founders’ dedication to solving practical problems through design. Over time, Snacktive can expand its product line or explore new markets, while solidifying itself as a leader in snack-related innovation. Snacktive’s journey from an idea to a multimillion-dollar enterprise demonstrates how creativity combined with strategic execution can make an everyday problem meaningfully profitable.
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Category: Net worth